Page 82 - Visual Marketing

29. Traversing from Print to Mobile: Creating a Mobile App Version of
Print for Customers with a Foot in the Mobile World

Meal Tickets & Unusual Ideas has
been designing and marketing its
“little card displays” in more than
70 hotels and wineries in Northwestern
Michigan for nearly 10 years, but it rec-
ognized that it needed to have a mobile
presence. The result: the Traverse Traveler
iPhone app, which is a handy mobile guide
to Traverse City, Michigan, and the sur-
rounding area. Advertisers get both print
and mobile media exposure for the same
rate, and Meal Tickets & Unusual Ideas has been able to expand
its clientele by including lodging properties, entertainment, services,
and local events on the app.

61 V I S UA L M A RK ETIN G