Page 123 - Social Media Marketing

106 Walk Like a Giant, Sell Like a Madman

Tip: For an example of a successful drip campaign, visit
GetFlipping.com and click the link to sign up for my free course
on flipping houses. For 31 days, you will receive a lesson a day
via e-mail.

Set Up a Drip Campaign

Several companies offer prepackaged drip e-mail campaigns specif-
ically for real estate agents. Point2 Agent, for example, is a lead-
generation service for real estate agents that has its own drip e-mail
campaign built in. When prospective clients register for the service,
Point2 Agent automatically assigns them to one of the following
categories and places them on a drip campaign for you:

• Buyer campaign
• Informed buyer campaign
• Seller campaign
• Mortgage calculator campaign

Several companies also market the specialized software you need
to build your own, custom drip campaign. You simply write the
series of messages you want to send out to prospective clients in
each category and upload those messages to the service. When
you obtain a lead, you add the person to your list of prospects in
your lead-generation software, assign the person to a drip e-mail
category, and the service takes care of the rest, sending out your
messages on the predetermined schedule.

I use Rainmaker E-Central at www.rainmakerecentral.com to
manage my drip e-mail campaigns, but other companies offer sim-
ilar products and services. Use your favorite Web search tool to
search for "drip campaign," "targeted direct mail," "scheduled au-
tomatic mailings," or "focused direct marketing" to research your
options.