Page 127 - Social Media Marketing

CHAPTER TEN

BUILDING A
BRAND THROUGH
SHAMELESS
SELF-PROMOTION

Salespeople often get stuck on a prospecting treadmill in
constant pursuit of new clients. When you walk like a
giant, however, you no longer have to chase customers. You become
the target, the brand name that everyone recognizes and everyone
wants.
Because of my marketing efforts, I am constantly approached
by prospective clients who want me to buy or sell their home, local
and national news organizations who need insights and information
for real estate-related stories, companies who want me to be their
spokesperson, sales professionals who need mentoring or coaching,
publishers who want me to write books, and organizations from
around the world who want me to speak to their members. I can
cherry-pick the opportunities I want to pursue. I wake up every day
knowing that I will never be without a lucrative opportunity.

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