Page 128 - Social Media Marketing
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112 Walk Like a Giant, Sell Like a Madman
All of this has come to me due to my comprehensive, unrelenting,
and shameless self-promotion.
How do I do it? That is the subject of this chapter. I show you
exactly how to orchestrate a shameless self-promotional campaign
of your very own.
Caution: Shameless self-promotion is not the same as going
on an ego trip. In many ways, it's the exact opposite. Sure, you
want to promote your skills and expertise so people trust that
you can deliver the goods, but you need to check your ego at the
door. Remember: The most effective way to promote yourself
is by helping others solve their problems and achieve their
goals. This often means placing your client ahead of yourself.
In this way, you might consider shameless self-promotion to be
selfless self-promotion.
The Emphasis Is on Self
To walk like a giant, above everything else you have to focus on
promoting yourself. Sure, you may also be marketing your com-
pany and the products and services you sell, but those entities are
merely peripheral interests. By promoting yourself, you ensure long-
term success. Even if you change companies or start selling other
products, you retain all the benefits of the time, money, and energy
you invested in your self-promotional efforts.
Remember that before clients will buyfrom you, they have to buy
into you. They have to know you and trust you, know what you sell,
and believe that you are going to treat them fairly and with respect.
The goal of your marketing campaign should always be to build a
high positive profile that constantly reinforces your image and the
fact that you are knowledgeable and trustworthy in the minds of
your clients and prospective clients.