Page 133 - Social Media Marketing

Building a Brand through Shameless Self-Promotion 117

recommend local artists, or a colleague may refer you to one. Try to
find someone who can design everything for you, including your
web site or blog when you are ready to add those components to
your marketing campaign.

Your marketing packet should include the following materials:

• Folder: Use a legal-size folder to keep all of your other market-
ing materials. Since the folder is the first item that prospects
will see, make sure it has an impeccable design.

• Business card: Your business card is a key component of your
marketing packet, and you will hand it out to everyone you
meet, even if they are not receiving the full packet. Use high-
quality card stock with raised lettering. Your business card
should include your logo, your photo, your job title or a brief
mention of what you do, and your phone number, e-mail ad-
dress, and main web site address.

• Letter of introduction: A one- or two-page letter introducing
yourself and describing some of your major accomplishments
and your commitment to clients can help prospects get to know
you better.

• Resume: Your resume should highlight your knowledge, ed-
ucation, certifications, areas of expertise, experience, profes-
sional associations, and community service, and other items
that establish your credibility and expertise.

• Statement of benefits: Why should this prospect buy from you
rather than from one of your competitors? What can you offer
the client that others in the field cannot? List the key ways the
person will benefit by working with you.

• Testimonials: Prospects generally place more trust in what
other people say about you than what you say about yourself.
Whenever a client thanks you for a job well done, you should
ask for two things: referrals to friends and family members, and
a testimonial that you can quote in your marketing materials.
Use these testimonials in your marketing packet.