Page 140 - Social Media Marketing

124 Walk Like a Giant, Sell Like a Madman

minutes. When I dress casually for work, I often pack a suit
just in case a reporter calls.
• Be a good interviewee. Speak candidly and directly answer
questions. When preparing for the interview, think in short
sound bites-memorable phrases that capture the essence of
what you have to say in as few words as possible.
• Establish long-term relationships with the media. If a re-
porter knows you as an excellent source who plays well on
the news, she is more likely to contact you immediately rather
than search for another expert.

Earn a High Profile in Your Communities

One of the best ways to promote yourself and your business is to
get in the habit of giving back to the communities where you do
business. Clients and prospective clients want to see that you are
committed to the health and well-being of their community and its
members.

The first step is to identify the communities in which you do
business. Most people never realize that they belong to several
communities. Following are examples of some different types of
communities you may serve:

• A geographical entity, such as your town or neighborhood
• A user group, if you sell computers or software
• The medical community, if you sell pharmaceuticals or medical

equipment
• Online communities whose members commonly use your

product or service
• Special-interest groups
• Organizations that promote your industry
• Local business organizations

When giving back to the community, don't make the mistake of
giving to get. Give for the sheer privilege and pleasure of giving.