Page 224 - Social Media Marketing
P. 224

CHAPTER NINETEEN

   SCALING YOUR
   BUSINESS WITH
   VIRTUAL
   ASSISTANTS

   Even after I deliver my discourse on the necessity of hav-
               ing an assistant, salespeople are often reluctant to hire
someone even part time. They seem afraid of taking on an employee
because of all that it entails-hiring, training, processing payroll, of-
fering health insurance and other benefits, firing, and so on.
   In the past, those excuses may have been somewhat valid, but
with the relatively recent surge in virtual assistants (VAs) in the
workforce, nobody has any excuse for not hiring an assistant. The
benefits far outweigh any costs or hassles you might incur.
   As I reveal in this chapter, VAs enable you to explode your busi-
ness and scale up or scale down your workforce at a moment's no-
tice. They can do anything from taking on time-consuming chores
to adding the high-tech talent you need to drive your business into
the twenty-first century.

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