Page 228 - Social Media Marketing

Scaling Your Business with Virtual Assistants 217

simply a method that sends a different e-mail message to each of
your clients or prospective clients on a regular basis (say once a
week), so they do not forget about you.

With the right software or drip e-mail service, one of your virtual
assistants can set up a drip e-mail campaign for you by following a
simple three-step process:

1. Upload the e-mail addresses of the prospects you want to
contact into an automated system, such as Rainmaker, or to
your web site, if your Web-hosting service provides you with
a drip e-mail feature.

2. Write and edit the e-mail messages that you want to send out.
3. Upload the letters to the drip e-mail service and specify the

schedule for sending the e-mail messages. For example, you
may schedule to have an e-mail message sent once a week or
once every two weeks.

Update Your Web Site or Blog

In Chapter 11, "Blogging Your Way to Credibility," and Chapter 13,
"Creating and Maintaining Your Own Web Site," I stress the im-
portance of updating your web sites and blogs, so the information
on your sites does not become stale. Keeping your sites up to date,
however, can become a nearly full-time job, especially if you are
unaccustomed to creating and editing content online.

One way to overcome the challenge is to hire a VA to manage
your sites for you. Because VAs run their own businesses online,
most of them know exactly how to market a product online and
manage the digital images and videos that really make a product
shine. Your VA should be able to handle the following tasks:

• Upload new product or service descriptions to your web site.
• Create a link to a virtual tour or demonstration of a product,

and perhaps even create the virtual tour or demo.
• Create custom web sites or blogs.