Page 226 - Social Media Marketing

Scaling Your Business with Virtual Assistants 215

A VA can be a single business owner and operator or a business
that employs the services of other VAs. The larger operations may
develop into brick-and-mortar businesses or simply hire other VAs
who work out of their own home offices.

What Can an Experienced Virtual Assistant Do for You?

A better question might be, "What can't an experienced virtual as-
sistant do for you?" A competent VA can handle just about any
job you're currently performing yourself, except for meeting with
clients-especially prospective clients-that's something you need
to do on your own. Other than that one exclusion, a VA can han-
dle a host of tasks and can usually carry them out for much less
cost in time and money than if you had to pay yourself to do
them.

As a salesperson, you probably have an assortment of tasks that
are perfect candidates for outsourcing to a VA. Following is a short
list of tasks that you can assign to a qualified VA:

• Building an online transaction-management system
• Designing feature sheets and postcards
• Implementing a drip e-mail program
• Researching and creating reports
• Updating web sites with new products and services
• Designing and maintaining your blog
• Managing leads
• Managing e-mail
• Preparing holiday mailers
• Ordering gifts for clients
• Assembling marketing packets
• Designing and personalizing presentations
• Updating calendars and schedules