Page 230 - Social Media Marketing

Scaling Your Business with Virtual Assistants 219

Manage Your E-Mail

How much time do you spend screening your e-mail messages,
dumping junk mail, and finding out which messages you really
need to respond to? A virtual assistant can take care of all of this
for you, so you can focus on messages from the customers and
prospects you value most. A VA can help you:

• Organize your inbox.
• Set up a rules wizard to automatically sort incoming messages

and place them in separate folders.
• Delete spam.
• Organize leads.
• Respond to inquiries and put them on a lead management

program.
• Call important messages to your attention.

Manage Your IVR System

I have used an interactive voice response (IVR) system for years to gen-
erate leads for my foreclosure department. Distressed homeowners
can dial a toll-free 800 number, listen to some basic information
about the foreclosure process, and then, if they choose to, leave a
number where I can reach them.

If you use an IVR system in your business, you can have your
VA set it up, manage it, and screen the calls, so you can focus your
energies on the top prospects. Your VA can:

• Record your IVR greeting.
• Prepare a fax-on-demand.
• Monitor leads that come in from IVR.