Page 71 - Social Media Marketing
P. 71
Stap Hunting, Start Farming 51
Surviving the Transition from Hunter to Farmer
When you are making the transition from hunter to farmer, you
may not be able to afford to give up hunting altogether. The time
and resources you invest in farming your area are not likely to start
paying dividends for several weeks or even months. To keep some
revenue flowing in, you need to continue to hunt and prospect for
business. Over time, however, your efforts will begin to payoff,
and business will come your way. You will still need to continue
cultivating your farm and planting seeds for future harvests, but
you won't have to keep investing so much time and energy looking
for new clients.
Ralph's Special Tip: Always work on today's business, tomor-
row's business, and future business.
o If you have a habit of sitting behind your desk waiting for
business to come your way, break the habit and start
cultivating a farm area.
o Choose a farm area where you would like to live and work
and with which you are already familiar.
o Research several prospective farm areas and choose the one
that you think has the most sales potential now and in the
future .
o Research your farm carefully, so you become an expert on
everything you need to know to effectively sell your
products and services to your customers.
o Get to know the people in your farm area.
(continued)
