Page 96 - Social Media Marketing

CHAPTER SEVEN

ASSEMBLY LINE
SELLING

Back in 1901, Ransom E. Olds created the assembly line.
Soon after that, Henry Ford and his employees took the
concept to the next level by creating the moving assembly line with
the use of conveyor belts and by pushing for the standardization of
parts.
Since I hail from Michigan, I figured I would apply these same
concepts to selling houses. Instead of doing all of the work myself
from meeting with buyers and sellers to actually filling out all of the
paperwork required for closing, I would create a system in which I
did what I was good at (selling houses) and outsourced the rest of
the work to people who could do it better, faster, and for less money
than I could do it myself.
My decision to apply the assembly line concept to the process
of selling houses resulted in phenomenal success. I began selling
10 times as many homes annually as I was previously selling by
doing everything myself, and the amount I paid assistants to take
on the additional work was almost negligible. I made far more in
increased commissions than I needed to pay my capable assistants.

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