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C h a p t e r 1 7 Leveraging the YouTube Community 197
Figure 17.6 Waiting messages in your YouTube inbox.
The Big Picture
Taking advantage of the YouTube community is essential to promoting your busi-
ness or online content. It’s through these community ties that you drive viewers to
your videos and then on to your own website.
Of course, participating in the YouTube community requires a real commitment; it’s
not something you can do halfway or hire someone to do. (YouTubers can spot a
“hired gun” from a mile away.) You have to take the time to learn the YouTube com-
munity and actively participate in it. That means viewing lots of videos, entering
lots of thoughtful comments, and joining lots of groups. It can be a full-time job.
