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194 P a r t I I I Managing Your YouTube Videos
Figure 17.1 A bulletin posted on a channel page.
Figure 17.2 Posting a bulletin.
Working with Friends and Contacts
Another way to work the YouTube community is to add people to your YouTube
Friends list, and use that list to promote new videos. YouTube Friends are just like
friends on Facebook, MySpace, and other social networks; they’re people with
whom you can easily communicate and share things on the YouTube site.
You can think of YouTube’s Friends list as a kind of high-tech customer mailing list.
When you have something portentous to announce to your customers (such as a
new video or a product introduction), you can send out a message to your list.
Unlike traditional customer mailings, however, sending electronic messages to your
YouTube friends list is completely free.