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Leveraging the
YouTube
Community
YouTube is more than just a source of videos; it’s a com-
munity. The community aspects of the site help you build
viewership and a customer base, and establish your own
unique business presence. That’s right, being successful
on YouTube isn’t just about creating a great video; you
also have to take advantage of the social nature of the
YouTube site to build a community of friends and sub-
scribers.
