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Incorporating
YouTube Videos in
Your Overall Web
Marketing Mix

YouTube is just one component of a well-rounded market-
ing plan. You need to integrate your YouTube videos with
the other marketing you do, so that all your marketing
activities work toward the same common goal.
That said, how exactly should you treat YouTube videos
within your larger marketing mix? Web videos aren’t
exactly like print ads or email newsletters, after all; it’s a
unique medium that somehow needs to reflect and rein-
force the other marketing you do.