Page 32 - Benjamin Franklin\'s The Way to Wealth: A 52 brilliant ideas interpretation - PDFDrive.com

want of care about a horse-shoe nail.’

You don’t have to look far online to see that the World Wide Web is
liberally scattered with discarded horse-shoe nails. Senior management rarely
take the time to ensure that those involved with digital media are doing
their job, and it shows in such everyday nuisances as links that go nowhere
and ‘info@mycompany’ addresses that send email enquiries straight into the
inbox of, erm, nobody. Official websites for deeply respected companies
sport spelling mistakes that would shame a six year old. Vague attempts at
translation are so poor that they insult rather than welcome foreign visitors,
probably because they’re still being put together by a back-bedroom
teenager who is copying the foreign language off a Wiki/Facebook/porn
page in the target language.

You wouldn’t print thousands of copies of a company brochure without
having it carefully proofread and checked by a professional. So why
broadcast to tens of thousands of visitors, potential clients and customers
that you don’t really care about what they think when it comes to the web?

HERE’S AN IDEA FOR YOU…
There’s nothing quite as shoddy as having spelling errors in an email.
Use spell checkers intelligently, and if your email programme doesn’t
provide a relevant one (say it’s in US English and you’re in the UK)
then write your message in a word processor which does. Copy and
paste it in.