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About the Author

Mark W. Schaefer is a globally-recognized blogger, speaker, educator, business
consultant, and author who blogs at {grow} — one of the top marketing blogs of
the world.

Mark has worked in global sales, PR, and marketing positions for more than
30 years and now provides consulting services as Executive Director of U.S.-
based Schaefer Marketing Solutions. He specializes in social media training and
clients include both start-ups and global brands such as Dell, Johnson &
Johnson, Adidas, and the U.S. Air Force.

Mark has advanced degrees in marketing and organizational development and
is a faculty member of the graduate studies program at Rutgers University. A
career highlight was studying under Peter Drucker while studying for his MBA.

He is the author of four other best-selling books, Social Media Explained,
Return On Influence, Born to Blog, and The Tao of Twitter, the best-selling book
on Twitter in the world. He is among the world’s most recognized social media
authorities and has been a keynote speaker at many conferences around the
world including Social Media Week London, National Economic Development
Association, the Institute for International and European Affairs, and Word of
Mouth Marketing Summit Tokyo.

You can stay connected with Mark online at www.BusinessesGROW.com
and by following his adventures on Twitter: @markwschaefer.