Page 162 - The Content Code: Six essential strategies to ignite your content, your marketing, and your business - PDFDrive.com

15. Kawasaki, Guy, “Enchantment: The Art of Changing Hearts, Minds, and
Actions”

Chapter Six

1. To read the full Groove story, reference
https://www.groovehq.com/blog/1000-subscribers

Chapter Seven

1. Many of the themes for this section came from the book Return On
Influence (McGraw-Hill).

2. Quote first appeared on the Small Business Ideas blog:
http://www.smallbusinessideasblog.com/how-to-promote-your-blog

3. Segal, David, “Riding the Hashtag in Social Media Marketing” New York
Times http://www.nytimes.com/2013/11/03/tech-nology/riding-the-hashtag-
in-socialmedia-marketing

4. “How great leaders inspire action”,
http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

5. Segal ibid

6. Altucher, James “What I learned about life after interviewing 80 highly
successful people” http://www.jamesaltucher.com/2015/01/what-i-learned-
about-life-after-interviewing-80-highly-suc-cessful-people/

7. Many of the ideas in this section are inspired by the article “How to
Promote Yourself Without Being a Jerk” by Dorie Clark which appeared in
Harvard Business Review Online: http://ow.ly/Gl4Ai

8. New York Times, “Your Brain on Fiction”
http://www.nytimes.com/2012/03/18/opinion/sunday/the-neuroscience-of-
your-brain-on-fiction.html?_r=1&

9. Psychology Today, “How Social Media Inflames Jealousy” by Ira Hyman
http://www.psychologytoday.com/blog/mental-mishaps/201406/how-