Page 157 - The Content Code: Six essential strategies to ignite your content, your marketing, and your business - PDFDrive.com
P. 157
References
Chapter One
1. Nielsen Company report “The US Digital Consumer”,
http://www.nielsen.com/us/en/insights/reports/2014/the-us-digital-
consumer-report.html
2. BusinessesGrow.com,
http://www.businessesgrow.com/2014/01/06/content-shock/
3. Sass, Erik “Users are Blind to Branded Content on Social Media” Media
Post, http://www.mediapost.com/publications/article/243011/consumers-
blind-to-branded-content-on-socialmed.html?edition=79840
4. Hansford, Brian, “Turning B2B Readers into Revenue”
http://www.heinzmarketing.com/2014/02/siriusdecisions-turning-b2b-
readers-revenue/
5. The eMarketer report mentioned can be found at
http://www.emarketer.com/public_media/docs/emarketer_social_commerce_roundup.pdf
6. To read more about this case study and view the video, go to
http://www.businessesgrow.com/2014/02/10/mirabeau-case-study/
Chapter Two
1. Sheridan, Marcus on The Sales Lion Blog,
http://www.thesaleslion.com/long-take-business-blog-grow-big-success/
2. YouTube “The Creator Playbook for Brands”,
http://think.storage.googleapis.com/docs/creator-playbook-for-brands_re-
search-studies.pdf
Chapter Three
