Page 159 - The Content Code: Six essential strategies to ignite your content, your marketing, and your business - PDFDrive.com

sharing/

3. Spool, Jared, “The $300 million button” on User Interface Engineering,
http://www.uie.com/articles/three_hund_million_but-ton

4. Courtesy of The New York Times:
http://nytmarketing.whites.net/mediakit/pos

5. Pew Research Study: http://www.pewresearch.org/fact-tank/2014/02/03/6-
new-facts-about-facebook/

6. 2011 Journal of Marketing Research, American Marketing Association

7. This research was reported in a research report by Marketo:
http://oginenergy.com/sites/default/files/Contagious-Content.pdf

8. BuzzSumo: http://okdork.com/2014/04/21/why-content-goes-viral-what-
analyzing-100-millions-articles-taught-us/

9. Edelstyn, Simon, “5 tips to help you improve your headline click-through
rate”, http://www.theguardian.com/media-network-out-brain-partner-
zone/5-tips-headline-click-through-rate

10. Moon, Garret, “Make your content more shareable with these five tricks”
Buffer Blog https://blog.bufferapp.com/shareable-content-socialmedia-
research

11. Medina, John, Statistic from Brain Rules, http://www.brainrules.net/vision

12. Simply Measured study: http://cdn.simplymeasured.com/wpcon-
tent/uploads/2013/08/SimplyMeasured-Facebook-Study-July-2013.pdf

13. Edelstyn, ibid

14. http://www.businessesgrow.com/2013/04/02/heres-why-100000-people-
unfollowed-me-on-twitter/

15. Libert, Kelsey, “Outreach Strategies for more social shares”
https://blog.bufferapp.com/outreach-strategies-for-more-social-shares