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content reach with B2B buying committees”,
http://marketinginteractions.typepad.com/marketing_interactions/2014/12/extend-
content-reach-with-b2b-buying-committee.html
4. Godin, Seth, “You Are What You Share”
http://sethgodin.typepad.com/seths_blog/2015/01/you-are-what-you-
share.html
