Page 163 - The Content Code: Six essential strategies to ignite your content, your marketing, and your business - PDFDrive.com

social-networks-can-inflame-jealousy

Chapter Eight

1. This case study courtesy of the Vocus white paper “Eight Great Ways to
Generate Publicity”

2. Courtesy Hubspot: http://blog.hubspot.com/marketing/2013-inbound-
marketingstats-charts

3. http://www.businessesgrow.com/2014/01/06/content-shock/

4. http://www.businessesgrow.com/2014/06/02/rising-social-media-stars/

5. http://www.businessesgrow.com/2014/11/11/speech-will-never-hear/

Chapter Nine

1. Jay Baer’s quotes on social proof in this chapter originally appeared in my
book “Return On Influence.”

Chapter Ten

1. A host of free rating tools are available on the MOZ site:
https://moz.com/researchtools/ose/

2. Strella, Rachel, “4 Ideas to Ignite Your Content”,
http://strellasocialmedia.com/2015/01/4-ways-ignite-content/

Chapter Eleven

1. Mandese, Joe “Study shed new light on dark social media” Media Post,
http://www.mediapost.com/publications/article/239139/study-sheds-new-
light-on-dark-social-finds-cons.html

2. Keller, Ed and Fay, Brad The Face-to-Face Book: Why Real Relationships
Rule in a Digital Marketplace (2012 Free Press)

3. An excellent article on this topic comes from Ardath Albee: “Extend