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online-sharing-in-networks-a-lifelong-habit/

5. The Edison Research Social Habit study is available at
www.edisonresearch.com

6. Think with Google report:
https://www.thinkwithgoogle.com/articles/social-engagement-buying-
question.html

7. Jeffrey Rohrs quote came from the eBook “Building and Audience
Development Strategy for Content Marketing” created by The Content
Marketing Institute and TopRank Marketing

8. This GoPro example came from “How to Turn Your Customers into Brand
Fans” By Michele Linn http://contentmarketinginstitute.com/2014/10/how-
to-turn-customers-brand-fans/

9. The Urban Outfitter and J. Crew case studies appeared in an article called
“CPG: Social Reciprocity Can Work For Your Brand, Too” by Liz Aviles
that was in the December 2014 Media Post newsletter

10. Case study courtesy Vocus whitepaper “Eight great ways to generate
publicity”

11. Citation from J. James: “The Psychological Continuum Model: A
Conceptual Framework for Understanding an Individual's Psychological
Connection to Sport”
www.sciencedirect.com/science/article/pii/S144135230170071

12. Seth Godin’s comments first appeared on Seth’s Blog “What did the fox
say” http://sethgodin.typepad.com/seths_blog/2013/09/what-does-the-fox-
say.html

13. The Colman and Stratten quotes in this section came from the eBook
“Building and Audience Development Strategy for Content Marketing”
created by The Content Marketing Institute and TopRank Marketing

14. Gini Dietrich’s comments first appeared on The Social Fresh Blog
http://socialfresh.com/how-to-build-community-on-a-blog/