Page 156 - The Content Code: Six essential strategies to ignite your content, your marketing, and your business - PDFDrive.com

it...”

The fear of being judged is palpable, and the digital trail we leave
behind makes it feel more real and more permanent. We live in an
ever-changing culture, and that culture is changed precisely by the
ideas we engage with and the ones we choose to share.

Sharing an idea you care about is a generous way to change your
world for the better.

The culture we will live in next month is a direct result of what people
like us share today. The things we share and don’t share determine
what happens next.

As we move away from the top-down regime of promoted movies,
well-shelved books, and all sorts of hype, the recommendation from
person to person is now the most powerful way we have to change
things.

It takes guts to say, “I read this and you should too.” The guts to care
enough about our culture (and your friends) to move it forward and to
stand for something.

We’ll judge you most on whether you care enough to change things.

You’ve been such a wonderful and attentive reader that I’d like to reach
through this page and thank you in person for reading my book. But that would
be creepy.

Perhaps the ultimate achievement from this time we have spent together is
that you become a member of my Alpha Audience, and I become a member of
yours. But that will only happen if I know you’re out there.

I hope you’ll connect with me and help me ignite the ideas in this book. If
you love what you’ve read, please share your love abundantly.

And best of all, let’s try to meet in person one day. Sound far-fetched? It’s
not. Chances are I’ll be in your city someday soon—watch that Twitter stream!
Meeting people in the Alpha Audience is the best part of my job.

Thank you so much for reading my book. Stay in touch, won’t you?
You’ve unlocked the Content Code. Now, go forth and IGNITE!