Page 160 - The Content Code: Six essential strategies to ignite your content, your marketing, and your business - PDFDrive.com

16. Much of the source material for this section came from a blog post written
for the {grow} blog by Kathi Kruse.
http://www.businessesgrow.com/2012/02/02/six-ways-to-turn-yelp-into-
your-most-effective-marketing-channel/

17. Nielsen blog. http://www.nielsen.com/us/en/insights/news/2013/under-the-
influence-consumer-trust-in-advertising.html

18. Kolowich, Lindsay “The Rules of Twitter Hashtags: Hits and Misses From
7 Big Brands,”Hubspot Blog http://blog.hubspot.com/marketing/twitter-
hashtag-campaign-examples

19. This case study is adapted from “Why Content Spreads” by Leo Widrich on
the Buffer blog https://blog.bufferapp.com/what-makes-content-go-viral-
the-anatomy-of-a-post-that-got-over-500000-likes

20. Tierney, John “Good News Beats Bad News on Social Networks” New
York Times http://www.nytimes.com/2013/03/19/science/good-news-
spreads-faster-on-twitter-and-facebook

21. Seiter, Courtney “How Our Brains Decide What to Share Online” Fast
Company http://www.fastcompany.com/3027699/how-our-brains-decide-
what-we-share-online

Chapter Five

1. “The Kid Who Wanted a Door for Christmas” {grow} blog:
http://www.businessesgrow.com/2012/11/27/the-kid-who-wanted-a-door-
for-christmas/

2. Information and some direct content in this section came from the 2014
report “What Social Media Analytics Can’t Tell You About Your
Customers” by VisionCritical. The entire report is available here:
http://ow.ly/GKxAH

3. Pew Research Social Networking Fact Sheet:
http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

4. Pew Research report “Millennials will Make Online Sharing a Lifelong
Habit.” http://www.pewinternet.org/2010/07/09/millennials-will-make-