Page 155 - The Content Code: Six essential strategies to ignite your content, your marketing, and your business - PDFDrive.com

every wall—even a package label—will come alive with interactive possibilities.
This will be an era of marketing without boundaries. We’ll no longer be

constrained by page size or pixels or a media budget. Marketing will be fueled
by an emphasis on fun, immersive experiences. Today, our marketing is geared
toward helpfulness, toward utility. But that has severe limits. After you help
your customers, how do you continue to engage and grow with them on a daily
basis? “Okay, I’ve bought my car. Thanks for the useful information. See you in
five years when I am ready to buy again.”

But there’s virtually no limit to a person’s desire to have fun. In fact, we
would rather play games and have fun more than almost anything. I think the
winners in the next revolution will be creating and igniting fun, immersive
experiences on a daily basis for their customers. Like every other marketing
phase, early adopters will flourish and those late to the game will struggle.
Maybe five years from now I’ll be writing about “Fun Shock”—we’ll be
overwhelmed by competing opportunities to interact. “Minority Report” will
seem quaint. Perhaps we’re boldly heading toward the next FUNtier. (Get it? I
couldn’t resist having one final bit of fun with you!)

Share content. Change the world.

We’re at the end of our Content Code journey. Writing this book has had a
profound impact on me. Uncovering the psychology and sociology of sharing
content has made me deeply appreciate the gift of this intimate act, the trust
people express when they push that publish button, and the incredible
opportunities we all have to care for our world and make it a better place by
transmitting the best ideas we find.

In my research I came across a short passage4 by best-selling author Seth
Godin that expresses the emotion and opportunity of social sharing better than I
ever could:

I have a friend who can always be counted on to have a great book
recommendation handy. Another who can not only tell you the best
available movies in theatres, but confidently stand behind his
recommendations.

And some people are eager to share a link to an article or idea that’s
worth reading.

Most people, though, hesitate. “What if the other person doesn’t like