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Chapter Three

1. Romero, Goluba, Asur and Huberman Paper presented at technical
conferences WWW 2011 and ECML-PKDD 2011 called “Influence and
Passivity in Social Media.”

2. Facebook research cited in Marketo report, “Contagious Content:
http://oginenergy.com/sites/default/files/Contagious-Con-tent.pdf

3. Courtesy of The New York Times:
http://nytmarketing.whsites.net/mediakit/pos/

4. The psychology of sharing, http://nytmarketing.whsites.net/mediakit/pos/

5. IPA Advertising case studies, http://www.ipa.co.uk/Page/IPA-
Effectiveness-Advertising-Case-Studies#.VK1swNE5DlZ

6. Naaman, Boase and Lai “Is it Really About Me?” Proceedings from ACM
Conference (2010)

7. Mitchell and Tamir, “Disclosing Information About the Self is Intrinsically
Rewarding” Proceeding of the National Academy of Science (2012)

8. Tierney, John, “Good News Beats Bad News on Social Networks” The New
York Times, http://www.nytimes.com/2013/03/19/science/good-news-
spreads-faster-on-twitter-and-facebook

9. 2011 Journal of Marketing Research, American Marketing Association

10. “Coming Clean on Facebook Reach”,
http://www.businessesgrow.com/2014/08/25/facebook-reach-2/

11. Maloney, Devon, “Popularity of Quizzes comes from Fear, Not
Narcissism” Wired http://www.wired.com/2014/03/buzz-feed-quizzes/

Chapter Four

1. Courtesy eConsultancy, https://econsultancy.com/reports/internet-statistics-
compendium

2. Study cited here: http://www.7boats.com/generate-more-lead-with-social-