Page 68 - The Content Code: Six essential strategies to ignite your content, your marketing, and your business - PDFDrive.com

of sharing contributes to an energy exchange that amplifies our own pleasure—
and is something we’re hardwired to do.”

21. Include “click to tweet” boxes in your blog post.
This is a fun and easy way to increase the number of tweets you get on any
article. There are several free services that allow you to embed tweetable quotes
right into your blog post. Pull out the best quotes from your post, and paste them
to a “click to tweet” box you can access for free on the Internet. An attractive
box appears in the context of your post, encouraging readers to easily click and
tweet a meaningful quote.

22. Add your personality.
In the next two chapters, we’ll be exploring two intertwined BADASS factors—
building an Alpha Audience and creating the Heroic Brand. Both elements
require an extraordinary emotional connection to the author, brand, or company.
And that is delivered through content that connects.

To stand out on the web today, you must be original. And to be original, you
need to inject your personality into the content. Let’s conduct a quick test. Look
at the headline examples below and choose which one you’re more likely to
click and share:

“Five common mistakes on Twitter” or “My biggest Twitter catastrophe”
“Three great recipes for corn” or “How corn saved my rehearsal dinner”
“Testing three new servers” or “How I fell hopelessly in love with cloud
computing”

If you’re like most people, you probably picked the second option in these
examples. Even though these posts would be appropriate for a corporate blog,
the headline hints at something personal, unique, and revealing. The first
headlines could have been written by anyone. But the second headlines could
only be written from the perspective of a real person. Create content for humans.
Create content that only you can create.

Well, that should give you enough to work on for a few weeks. But we’re just
getting started! Your work to build shareability into your content will always be
sub-optimized if you don’t also find and nurture an audience who is primed and
ready for ignition. Let’s discover a BADASS strategy to create an Alpha
Audience most likely to share your content.