Page 253 - 30 Days To Internet Marketing Success

30 Days To Internet Marketing Success
by Joe Kumar

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Even though I know I’m very well versed in the subject of
‘back pain’, how can I possibly convince others that I’m an
“expert”?

Simple.

I would write a letter.

Not necessarily a sales letter, but a personal letter, as if I
were writing to a friend or relative. Heck, I’d even place the
name of my friend or relative in the greeting of the letter to
help me keep the mind-set to stay personal and “real”…

I would then open my text file that contained my collected
data of questions and answers, and I would start the body of
the letter, positioning myself as an authority on the subject.

I would write about how I had found the solution to their
back pain problems, and I could answer the questions they
had needed for so long. I would continue by giving them
little-known facts about back pain, some statistics and some
solutions to the specific problems I collected in my search.
This would definitely help position me as an authority on the
subject of ‘back pain’, and since I am offering EXACTLY what
these people need and want, I know that my efforts will NOT
be in vain.

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