Page 280 - 30 Days To Internet Marketing Success

30 Days To Internet Marketing Success
by Joe Kumar

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gave me focus on the sales site, and it helped me organize
the book itself.

At this point I should note that my model - and the
inspiration and guidance for much of my strategies and
writing was Terry Dean’s Protégé Course. If you are looking
for one, coherent, proven model to follow for creating
InfoProducts and successfully selling them online, this is the
one I recommend. What can I say? It works great for me.

Day 9 – I took this day off.

Day 13 Key Word Optimization

For about 8 days I worked very hard on creating and editing
the content for both the eBooks and the web site. I
repeatedly tweaked the web copy, using Terry Dean’s 50
step checklist for all the things a good web sales page is
supposed to have.

I also paid a lot of attention to how I placed keywords
throughout the web copy.

I used them in the headlines, the subheads, and in the body
copy repeatedly. I even used them in the image tags. It was
a bit of a challenge to keep the copy sounding natural while
repeatedly using these key words. But I felt it was an
important balance to achieve.

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