Page 193 - The Millionaire Mindset

If you want to become great at selling, you must be trustworthy. Remember, that
even one mistake here in this area can cost you dearly. When we give our word it must
stand, no matter what. Gone are the days of empty promises, promises and more promises.
Promise less and deliver more if you have to in order to maintain the trustworthiness factor
in the minds of your clients.
Clients trust professionals.

People Who Make A Difference: Nana Ooi, Human Resource
Development Sdn. Bhd.
Nana is one of those people a guy like me needs around all the time. A large
portion of my business is in Asia. Nana keeps everything running smoothly for me. If she
says, “It’s done!”, I can rest assured.
Customers (I’m Nana’s customer) want someone on whom they can depend. If
your customers are happy, they will tell others about you (some might even mention you
in a book).

Strategy 8-7:

Today Tell the truth.
is a
great Mark #3: Honesty
day Hon.est (on-ist) adj. 1. truthful, trustworthy.

2.(of an act or feeling) showing such qualities.

Here is another intangible characteristic that will either make or break you in
sales. Dishonesty is one of the surest ways to poverty and mediocrity in selling. It’s easy to
tell lies. It’s easy to mislead people. It’s easy to shade the truth for your own benefit.
Honesty is telling the truth as you understand it. It means speaking candidly. Tell
the truth even if it means you might not get the sale. If you get a reputation as a dishonest
person, you might as well find another occupation. On the other hand, if you get a reputation
as an honest person, you’ll be assured a good living in your present occupation.

People Who Make A Difference: Tang Sin Hwa, Managing Director,
Richman Realty
When I last conducted public seminars in Penang, Malaysia, Tang Sin Hwa showed
up with his entire staff. I was glad to see him again. We spent some time together and I

Millionairecould see this person was honest and had a desire to learn like I have rarely seen before.
It is refreshing to see someone who is up-front and honest. Tang brought his
entire staff to a private meeting with me and I could detect the same trait in them. We were
Mindset188