Page 197 - The Millionaire Mindset

HOW?
Start a new service and include an evaluation or an analysis for customers. This
will provide you with immediate feedback about their wants and needs. Give them a FREE
consultation, evaluation, or report.

Strategy 8-13:

Get aggressive.

“Don’t stay in bed – unless you make money in bed.”

George Burns

Today Change your marketing strategy to fit the psychology of the times. Emphasize
is a how your products or services save time, cut costs, and increase productivity. Take this
great route and you’ll stand out in the marketplace because most of your competitors will be
day depending only on the momentum of the economy to carry them forward.
HOW?
Create a U.S.P. (Unique Selling Proposition) and tell the world what it is. What’s
your #1 competitive advantage? Put that on everything you do, fax cover sheets, name
cards, invoices, websites, and everywhere!

Strategy 8-14:

Add value.

Use value-added techniques to get an edge on competitors. Distinguishing your
company from others in the same field is more important now than ever. To discover what
you can do to dramatize your uniqueness, think like a customer. It’s never the value you want
to add that makes the difference. It’s the value the customer perceives that’s important.
HOW?
Think outside your industry. Find some way to differentiate yourself from everyone
else. Why not be the first to get a website if no one else in your field has one? Consider
offering additional services your competition can’t or doesn’t offer.
Create your personal brochure. Do a video or audio sales letter.

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