Page 196 - The Millionaire Mindset

The Total Effort ... “The money I have is
in direct proportion
product, service, price, and to the value I’ve
promotion must be adapted given to others. The
to the needs and wants of
more I give of myself,
customers. incredibly, the more
economic power

HOW? comes my way.”
Ask them. Take a marketing survey.
If you ask, they will tell you. Listening is the Tod Barnhart
key to success. Surveys shouldn’t take longer
than three minutes to complete.

Strategy 8-11:

Become basic.

If Superman can fly, so can I. Heck, I am Superman! Today
is a
Suppiah Periasamy great
day
CEO, McCurry Restaurants

Concentrate on the basics. The single most important job remains the same: to
get and keep customers. When you have customers, you have sales. It’s that simple. Help
your customers solve their problems better than anyone else does. Don’t assume you have
the answers. Learn what “better” means to each customer and prospect. Then, adapt your
product or service so it is perceived as ‘better’ in their eyes.
HOW?
Find four to six positive-minded individuals and do some brainstorming or
masterminding about how you might actually improve on what you are doing in order to
sell more and keep more clients happy.

Millionaire Customersaren’tlookingfor“off-the-shelf”solutionstotheirproblems.Continue
to develop new ways to tailor your services to meet precise needs. This means taking more
time to be helpful, understanding and supportive. Now is when more time should be spent

Mindsetwithcustomers.
Strategy 8-12:

Customize and consult.

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