Page 16 - Specialised First Foreign Language 1

low season: that time of the year at any given

destination when tourist traffic, and often rates, are at

their lowest. Also referred to as off-peak or off-season.

market segment: the concept of dividing a market in

parts

Market segmentation: Market segmentation is a

marketing approach that encompasses the identification

of different groups of customers with different needs or

responses to marketing activity. The market

segmentation process also considers which of these

segments to target.

Mass tourism: Traditional, large scale tourism

commonly, but loosely used to refer to popular forms

of leisure tourism pioneered in southern Europe, the

Caribbean, and North America in the 1960s and 1970s.

natural attraction: a tourist attraction that has not been

made or created by people

Nature Tourism (Nature-based tourism): Ecologically

sustainable tourism with a primary focus on

experiencing natural areas.

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