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Responsible tourism: Type of tourism which is

practised by tourists who make responsible choices

when choosing their holidays. These choices reflect

reponsible attitudes to the limiting of the extent of the

sociological and environmental impacts their holiday

may cause.

Service marketing mix: The addition of People,

Physical Evidence and Process to the four areas of

activity more usually associated with marketing

products,: Price, Place, Promotion and Product.

special interest tour: a tour designed to appeal to

clients with a curiosity or concern about a specific

subject. Most special interest tours provide an expert

tour leader and usually visit places and/or events only

relevant to that interest.

special market: a foreign country with high potential

for US inbound travel which does not have an office of

the US Travel and Tourism Administration (USTTA).

Suppliers: Individuals, companies or other

organisations which provide goods or services to a

recognisable customer or consumer.

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