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that is, an improved model of tourism development that

redresses the ills of traditional, mass tourism

attraction: a place, event, building or area which

tourists want to visit

attraction: a natural or man-made facility, location, or

activity which offers items of specific interest to

tourists.

Auditing: A process to measure and verify the

practices of a business.

average room rate: the total guest room revenue for a

given period divided by the number of rooms occupied

for the same period. Since it can be related to

investment, this statistic is frequently used as a measure

of economic feasibility.

booking form: a document which tour purchasers must

complete which gives the operator full particulars about

who is buying the tour. It states exactly what is being

purchased, ( including options) and must be signed as

acknowledgment that the liability clause has been read

and understood.

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