Page 30 - Specialised First Foreign Language 1

A favorable attitude toward and consistent purchase of

a single brand over time.

- Branding

An organization uses a name, phrase, design, symbols,

or combination of these to identify its products and

distinguish them from those of competitors.

- Demographics

Characteristics such as age, sex, income, education,

and religion.

- Psychographics

Data that describes a group of people in terms of their

tastes, opinions, personality traits, and lifestyle habits.

- Destination Mix

the major elements or components that constitute a

tourist destination, usually including facilities,

attractions, infrastructure, transportation and

hospitality services.

- Product Service Mix

30