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combination of all products and services an

organization offers to customers.

- Interactive marketing

Training service employees in the fine art of

interacting with customers to satisfy their needs.

- Niche Marketing

Identifies small but profitable market segments and

designs or finds products for them.

- Personal Selling

Any form of direct contact between a salesperson and

a customer.

- Publicity

Any information about an individual, product, or

organization that's distributed to the public through the

media and that's not paid for or controlled by the

seller.

- Sales Promotion

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