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Oddly, television is usually lumped in with traditional
marketing.
- Word-of-Mouth Marketing (WOM
Marketing)
Person-to-person conversation that promotes a product
or service. For example: “Hey, I loved that movie. You
should check it out.” Word-of-mouth marketing (WOM
marketing) can be organic. A brand can also script and
direct it. In social media marketing, influencers are a
common type of WOM marketing. A trusted expert or
celebrity is paid to talk about their experience with a
product or service. Authenticity is essential for WOM
marketing to be successful, so it’s not always as
positive as other types of marketing messages.
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