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A defined group most likely to buy a firm's product.
- Unique Selling proposition
a desirable, exclusive, and believable advertising
appeal selected as the theme for a campaign.
- Pay-per-click
an advertising pricing model in which advertisers pay
agencies and/or media companies based on how many
users clicked on an online ad or e-mail message.
- Internet Banner
ads along the top, bottom, or side of a web page that
advertise something.
- Marketing Information System (MIS)
People and procedures dedicated to assessing
information needs, developing the needed
information, and helping decision makers to use the
information to generate and validate actionable
customer and market insights.
- Marketing Research
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