Page 36 - Specialised First Foreign Language 1

Idioms about Sales and Marketing with

Meaning and Examples

All It’s Cracked Up To Be

• Meaning: As good

as claims or reputation would suggest

• Example: Everyone’s talking about the

Apple Watch, but I think it’s not all it’s

cracked up to be.

Deliver the Goods

• Meaning: Provide what is expected

• Example: I wasn’t sure about our young

quarterback, but he really delivered the

goods – he had 22 touchdown passes in

his first season.

In the Pipeline

• Meaning: Being prepared for the

marketplace, being worked on.

• Example: Toyota’s product lineup

recently has been a little stale, but new

models are in the pipeline.

36