Page 32 - Specialised First Foreign Language 1
P. 32
An activity and/or material meant to induce resellers
or salespeople to sell a product or consumers to buy it.
- social marketing
the use of commercial marketing concepts and tools in
programs designed to influence individuals' behavior
to improve their well-being and that of society
- product quality
the characteristics of a product or service that bear on
its ability to satisfy stated or implied customer needs.
- Service Marketing
product vs. Service ,tangible.vs Intangible. Service is
intangible.
- Positioning
Arranging for a product to occupy a clear, distinctive,
and desirable place relative to competing products in
the minds of target consumers.
- Target Market
32
