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CHAPTER 3
TITLE : Marketing Advertising
Analysis Data by Marini Naturalemagic

Noor Sumaira’ Binti Balki

Politekinik Ibrahim Sultan, Johor.
Lemansumaira548@gmail.com

Nurulkusuma Binti Adnan
Politeknik Ibrahim Sultan, Johor.

kusumaPdP0607@gmail.com

This research was conducted for the analysis of data on MariniNaturalemagic company

advertising on the application and improvement of the company's advertising. the research
was conducted using the google form platform. Gets the research results with descriptive of

analysis is70-73% of respondents agree . The responden nowadays already know how to
evaluate an advertising. the purpose of this research is to find out the respondents' knowledge
of advertising. among Politeknik Ibrahim Sultan ,Johor students. A total of 100 respondents

involved in this study which included students from the electrical department, tourism department,
mechanical department and graphic design department.

The main purpose of the reseacrh is to identify a suitable website design to promote the
company. To determine the advertising strategies of a company in promoting a product, services

and public service announcement (PSA). To implement trend design in promoting products, services,
and public service announcements. To identify consumer tastes in television advertising design.

Generally, from this research that has been conducted it is found that all students shows a
high propensity for advertising. Findings The study shows that knowledge about advertising
nowadays is widespread. The findings of the study show that the trend gets the highest score where
respondents are more interested in following the latest trends.

The findings of the study discussed on advertising are very important for the community
especially for Diploma in Graphic Design students. In conclusion, I think that social media
advertising is effective in terms of publicity and cost.These evidences could prove that social media
advertising has high potential to take overmass media advertising in the future. Social media
advertising not just lower down the cost ofspending and also raise awareness of the social media
users. Besides, social mediaadvertising can reach larger amount of viewers because there are

millions and billions of people is using social media in this modern century. With all these, social
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