Page 558 - Foundations of Marketing

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A Barwise, Patrick, 464n13 Blakely, Lindsay, 73n52 Casey, Linda, 284n48
Basuroy, Suman, 473n30 Blattberg, Robert C., 15n26 Casserly, Meghan, 319nd
Aaker, David A., 105n19, 274n25 Bateson, John E. G., 315n32, Blumenthal, Rachel Leah, Castleberry, Stephen B., 496n28
Abcede, Angel, 414nd 316, 317n34 394n28 Cavusgil, S. Tamer, 197n5
Abell, Derek F., 33n10 Bauerlein, Valerie, 270n16 Bodkin, Larry, 51, 51n18 Cendrowski, Scott, 332nb
Abrar, Peerzada, 265n5 Baumgartner, Felix, 445 Boles, James S., 485n12 Chafkin, Max, 66na
Abratt, Russell, 280n42 Baun, Robert, 290n53 Bonney, Joseph, 361n3 Chaker, Anne Marie, 267n13
Acohido, Byron, 153nb, 247n74 Bayón, Tomás, 445n24 Boulton, Clint, 42n16 Challagalla, Goutam N., 486n14
Adams, John, 73nc Bayus, Barry L., 266n8 Bounds, Gwendolyn, 441nb Chang, Chingching, 464n14
Adamson, Allen, 159nd Beal, Vangie, 239n55 Bowles, Mark, 360 Chao, Loretta, 203n26
Adiwijaya, K., 53n1 Bean, Leon Leonwood, 424 Bowles, Nellie, 365na Chase, Jr., Charles W., 133n15
Ahmed, Sadrudin A., 198n10 Beatles, 271 Boyle, Matthew, 32na, 115n1, Chatterjee, Subimal, 473n30
Aho, Karen, 306 Beauchamp, Katia, 159 244n67 Chaudhuri, Saabira, 283n46
Alamanos, Eleftherios, 409n14 Beckham, David, 58 Bradsher, Keith, 89n5, 372n12 Chen, Brian X., 315n33
Alba, Joseph W., 300n14 Beech, Hannah, 210nc Brady, Diane, 53n1 Chen, Injazz J., 362n7
Albergotti, Reed, 283nc, 474n31 Beem, Edgar Allen, 100nb Brady, Tom, 446 Chernev, Alexander, 332nb
Alden, Rick, 134 Belch, George E., 464, 470n29, Brakus, J., 409n14 Chertoff, Michael, 167n22
Alderson, Wroe, 377n18 472n29, 499n32 Bray, Chad, 64n14 Chipkin, Harvey, 486nb
Amyx, Douglas, 496n28 Belch, Michael A., 464, 470n29, Brenner, Joanna, 237n38 Chonko, Lawrence B., 491n23
Anderson, Eugene W., 12n16 472n29, 499n32 Bridges, Claudia M., 486n13 Church, Warren, 272n20
Anderson, Mary, 221–222 Belk, Russell W., 151n2 Brik, Anis Ben, 78n61 Claburn, Thomas, 237n40
Andruss, Paula, 243n66 Bell, Martin L., 310 Bristow, Denny, 496n28 Clark, Don, 278n35
Angwin, Julia, 107n22 Bellman, Eric, 211n58 Brown, Joel, 188nd Clark, Maxine, 13
Apotheker, Leo, 15n25 Bennett, Drake, 157nc, 234n20 Brown, Steven P., 491n21 Clark, Terry, 54n3
Appelbaum, Binyamin, 60n9 Bennett, Terri, 299na Bryan, Alix, 136n16 Clarke, Tim, 195n1
Areni, Charles S., 464n15 Bensinger, Craig, 33n9 Buckley, Benedict, 233na Clay, Kelly, 235n25
Arens, William F., 464 Bensinger, Greg, 398n4, 465nb Buhayar, Noah, 493n24 Clifford, Stephanie, 372nb,
Argast, Jeff, 252 Bercovici, Jeff, 233n17 Buil, Isabel, 504n45 400n8
Ariely, Dan, 306n22 Berg, Paula, 234n23 Bunge, Jacob, 206n28 Cochran, James J., 496n28
Arndt, Michael, 425n28 Berk, Christina Cheddar, 414nd Bunkley, Nick, 276n27 Coggan, Philip, 199n11
Aspinwall, Leo, 373n13 Berman, John, 324n39 Burress, Jim, 327n1 Cohen, Dorothy, 278n33,
Atuahene-Gima, Kwaku, 14n19 Berney-Reddish, Ilona A., Burroughs, James E., 158n5 279n39
Au, Wagner James, 459na 464n15 Busch, Paul, 483n9 Colchester, Max, 454n1
Aylin, Zafar, 413n23 Bernoff, Josh, 234n21, 241n59, Bustillo, Miguel, 268n14 Cole, Patrick, 82n66
242, 242n63 Buzzell, Robert D., 31n8 Coleman, Richard P., 163
B Berry, Ken, 451 Byrne, Kerry J., 394n28 Coleman-Lochner, Lauren,
Berry, Leonard L., 311n27, 316 Byron, Ellen, 38n14, 113n26 195n1, 243n65
Babin, Barry J., 157n4, 248n80 Bertini, Marco, 306n22 Colvin, Geoff, 245nd, 306n21
Baig, Edward C., 19n32 Bertolucci, Jeff, 277n31 C Compton, Laura, 365na
Balabanis, George, 198n10 Bertoni, Steven, 235n25 Coney, Kenneth A., 290n53
Baldwin, Alec, 502 Best, Ana, 195n1 Caballero, Steve, 478 Contractor, Farok J., 215n67
Baldwin, David, 100 Best, Roger J., 290n53 Calantone, Roger J., 304n19 Cook, Tim, 471
Barboza, David, 372n12 Bharadwaj, Sundar, 72n45 Campbell, Anita, 238n47 Cordero, Marcos, 471nc
Barksdale Jr., Hiram C., 485n12 Bhasin, Kim, 7nb Campbell, Elizabeth, 439n18 Corr, Amy, 100nb
Barna, Hayley, 159 Bhattacharya, C. B., 78n63 Campriello, Susan, 178nb Cote, Joseph A., 466n18
Barnes, Brooks, 181n11, 383n23 Bhatti, Rafae, 153nb Carnegie, Dale, 193–194, 194n14 Couch, Christina, 349nd
Barnes, John W., 496n30 Bick, Geoff, 280n42 Carpenter, Gregory S., 14n20 Cramer, Jim, 236
Barnett, Tim, 73n50 Biemans, Wim, 272n17 Carpenter, Susan, 384nd Crenshaw, Woody, 407
Barrett, Larry, 246n71 Bigland, Reid, 481 Carrns, Ann, 317n35, 412n20 Crosby, Lawrence A., 486n13
Barringer, Felicity, 299na Bigman, Dan, 445n27 Carroll, Archie B., 70n43, 71 Crouch, Ian, 235n25
Barta, Patrick, 219n72 Birkner, Christine, 273nb Carter, Nicole, 144n1 Curry, David J., 164, 294n3
Barth, Chris, 7nb Blackwell, Roger D., 164 Carter, Robert E., 294n3 Curtin, Stacy, 504n46

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