Page 561 - Foundations of Marketing

I-4 Name Index

Richards, Matt, 195n1 Shirouzu, Norihiko, 37n12 T Wald, Matthew L., 31n5
Richtel, Matt, 237nb Shutt, Jennifer, 356n9 Walters, Rockney G., 442n22
Rihanna, 504 Sicher, Jon, 55n4 Talevich, Tim, 402na Wang, Jennifer, 290n53
Rindfleisch, Aric, 158n5 Sicilia, María, 431n4 Talley, Karen, 403n10 Ward, Jennifer Inez, 380nc
Roberts, Robin, 473 Silcox, Beth Douglass, 483na Tanner Jr., John F., 491n23 Warg, Gottfrid Svartholm, 54
Rockoff, Jonathon D., 490n18 Simmons, Carolyn J., 280n43 Taylor, Charles R., 202n23 Warner, H. M., 271
Rodier, Melanie, 73nc Simms, C.D., 274n22 Taylor, David G., 462n12 Wasserman, Todd, 239n50
Rodriguez, Michael, 483n8 Simon, Ruth, 474n32 Telesca, Jenna, 356n9 Watcharasakwet, Wilawan,
Rose, Joel, 51n18 Simonson, Itamar, 15n30 Tennis, Joe, 407nc 213nd
Rosenberg, Karen, 235n25 Simpson, Bryan, 290n53 Tergesen, Anne, 69n39 Waterfield, Bruno, 209n43
Rosenthal, Elisabeth, 299na Singer, Natasha, 124n9 Thao, Sunny, 194n14 Waterhouse, Mike, 435n11
Ross, Jeffrey N., 309n25 Singer-Vine, Jeremy, 40n15 Theron, Charlize, 82 Waters, Jennifer, 213nd
Rowley, Geoff, 478 Sisario, Ben, 446n32 Thomas, Jacquelyn S., 15n26 Watson, Thomas, 271
Rubenfeld, Samuel, 64n15 Sisodia, Rajendras, 15n27 Thorbjørnsen, Helge, 456n4 Webb, Alli, 319
Ruiz, Salvador, 431n4 Sivadas, Eugene, 164 Thorne, Debbie, 67n27, 70n40 Webster Jr., Frederick E., 185n12
Rusli, Evelyn M., 365na Siwicki, Bill, 157nc Thorpe, Liz, 510 Wedel, Michel, 466n19
Ruth, Babe, 262 Sjödin, Henrik, 456n4 Timiraos, Nick, 474n32 Wehrum, Kasey, 9n11
Ryan, Kris, 82 Skare, Vatroslav, 198n10 Tinseth, Randy, 234n19 Weihl, Bill, 75nd
Skariachan, Dhanya, 39nc Tita, Bob, 206nb Weise, Elizabeth, 356n9, 428n1
S Skidmore, Sarah, 330na, 428n1 Tobey, John, 302nb Weitz, Barton A., 491n21
Slater, Stanley F., 31n6 Tomson, Bill, 69nb Welch, David, 467n20
Sääksjärvi, Maria, 484n11 Smith, Aaron, 66n25 Touryalai, Halah, 349nd Welsh, Jonathan, 270n15
Sala-i-Martin, Xavier, 205 Smith, Gerry, 246n72 Trebilcock, Bob, 362n6 Whalen, Jeanne, 69n38
Sanders, Lisa, 290n53 Smith, Jacquelyn, 459n8 Trejos, Nancy, 260n2 Whitman, Meg, 15n25
Sarno, David, 66n26 Smith, Katie, 121n2 Tricarico, Tanja, 121na Widman, Jake, 314n31
Sarnoff, David, 271 Smith, Mike Deri, 104n18 Troianovski, Anton, 237nb Widmier, Scott M., 483n5
Schaur, Georg, 387n26 Smith, N. Craig, 76n57 Trott, P., 274n22 Wiener, Joshua L., 487n17
Scheer, Lisa K., 16n31 Smith, Ray A., 293n1 Trudell, Craig, 481n1 Wieners, Brad, 86n1, 457n5
Schiff, Allison, 100nb Smith, Steve, 404nb Tseng, Nin-Hai, 196n3 Wiggins, Jennifer, 437n15
Schlereth, Laura, 235n26 Snider, Mike, 98n12 Tsirulnik, Giselle, 468n23 Wilkinson, Timothy, 219n71
Schoenberg, Tom, 181nc Soat, Molly, 7n6, 439na, 459na Tyagi, Pradeep, 212n64 Willden, Sarah, 487n16
Schreier, Martin, 298n12 Sodowick, Adam, 73 Tyler, Richard, 494nc Wind, Yoram, 185n12
Schreiner, Bruce, 211n52 Sohi, Avipreet, 482n2 Wingfield, Nick, 315n33
Schultz, Howard, 12, 12n15, Solomon, Paul, 491n22 V Winter, Caroline, 66na
298, 469 Solsman, Joan E., 34n11 Wong, Nancy, 158n5
Vachon, Mark, 35
Schulz, Don E., 275n26 Soman, Dilip, 502n38 Wood, John Andy, 487n15
Valentine, Sean, 73n50
Schwab, Klaus, 205 Spaly, Brian, 365 Woodside, Arch G., 272n17
Valentino-Devries, Jennifer, 40n15
Scott, David Meerman, 241n61 Squires, Kathleen, 396n1 Woody, Todd, 35nb
Van Doren, Paul, 477
Seale, Barbara, 483na Stampler, Laura, 73n51 Woodyard, Chris, 481n1
Van Doren, Steve, 477–478
Searcey, Dionne, 64n15 Steel, Emily, 105nd, 107n22 Workman, John P., 28n3
Vance, Ashlee, 232n8
Seiter, John S., 487n16 Steenkamp, Jan-Benedict E. M., Woyke, Elizabeth, 173n1
Varadarajan, P., 54n3
Seprenard, Paul, 290n53 16n31
Vargo, Stephen L., 15n28
Severance, Cristin, 360n1 Stein, Joel, 2n1
Vaughn, Adam, 233na Y
Severson, Kim, n48 Stelter, Brian, 132nc
Vega, Tanzina, 166n17
Shanahan, Kevin J., 167, Stengel, Geri, 181nc Yan, Wang, 211n54
Velkoff, Victoria A., 67n29
248n81 Sterling, Greg, 201na Yardley, William, 341nc
Vellequette, Larry P., 181nc
Shapland, Kate, 454n1 Stewart, James B., 15n25 York, Emily Bryson, 327n1
Vence, Deborah L., 474n34
Sharkton, Craig, 82n66 Stone, Brad, 132nc, 246n52 Yu, Roger, 239nc
Verbeke, Willem, 483n7
Shaul, Brandy, 236n36 Storbacka, Kaj, 484n11 Yu, Rose, 171n24
Verhoef, Peter C., 101n15
Shaw, Mike, 407nc Strahan, Jill Blashack, 483
Verwaal, Ernst, 483n7
Shearer, Ariel, 394n28 Strobel, Warren, 202n21
Vieira, Gustavo, 332nb Z
Sheinin, Daniel A., 459n7 Strom, Stephanie, 330n2
Vig Knudstorp, Jorgen, 86
Shellenbarger, Sue, 100n14 Strutton, David, 462n12 Zeithaml, Valarie A., 311n27, 316
Vincent, Grayson K., 67n29
Shepardson, David, 95na Stuart, Jennifer Ames, 14n22 Zezima, Katie, 356n9
Vitorovich, Lilly, 87n2, 446n34
Sherman, Mark, 213nd Stynes, Tess, 31n7 Zhao, Guangzhi, 456n3
Vlasov, Aleksey, 195n1
Sherry Jr., John F., 14n20 Suddath, Claire, 309nc Zimmerman, Eilene, 246n69
Vranica, Suzanne, 233n14
Shervani, Tasadduq A., 486n14 Suri, Rajheesh, 8n9, 278n34 Zimmerman, Mike, 82n66
Sheth, Jagdish N., 15n27 Sutton, Mark, 141n17 W Zinko, Carolyne, 365na
Shih, Gerry, 227n1 Swartz, Jon, 247n73 Zinn, Ryan, 65n23
Shinkle, Kirk, 495n27 Sweet, Elizabeth, 123n5 Wahba, Phil, 39nc Zmuda, Natalie, 55n4
Shirky, Clay, 14n23 Sweets, Cassandra, 441nb Wakabayashi, Daisuke, 104nc Zoltners, Andris A., 491n21
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