Page 566 - Foundations of Marketing

Organization Index I-9

U.S. Bureau of Labor Statistics, Urban Farmz, 356 Walmart, 6, 8, 18, 39, 68, 71, 77, WTSC, 214
123 USA Today, 19, 428 120, 125, 176, 196, 204, 219, WWP, 277
U.S. Census Bureau, 67, 95, 124, 231, 234, 244, 261, 273, 276,
126, 165, 175, 189, 442 V 283, 306, 347, 367, 375, 376, X
U.S. Congress, 411 397, 399, 400, 401, 406, 409,
Xerox, 116–117, 273, 368
U.S. Department of Agriculture VALS psychographic system, 424, 441, 460, 468
™
XFINITY, 65
(USDA), 428 127–128 Walt Disney Company, 3–4,
XiamenAir, 216
U.S. Department of Commerce, Vans, 4, 477–478 180–181, 267, 279, 281
Xiamoi, 210
108, 197 V8, 273 Warner Brothers, 267, 271, 279
U.S. Department of Labor, 123 Verizon, 193, 227, 456 Warped Tour, 478
U.S. Department of Veteran VF Corporation, 207 Waterman, 8 Y
Affairs, 193, 194 Victors & Spoils, 251 Weber Shandwick, 470
Yahoo!, 235
U.S. Environmental Protection Vietnam Airlines, 216 Weight Watchers, 282
Yahoo! Video Search, 94
Agency, 178, 206, 264, 376 Visa, 5, 105, 281, 349 Wendy’s, 283
Yankee Candle, 409
U.S. Food and Drug Visit California, 319 Western Journey, 465
Yelp!, 19, 103, 241, 445
Administration, 62, 63, 215, Vizio, 6 Western Union, 271
Yoplait, 68, 214
283, 284 Vodafone, 207 White Rock Beverages, 51
YouTube, 100, 159, 173, 208,
U.S. Justice Department, 179 Volvo, 89, 198, 270, 277, 307 Whole Foods Market, 15, 20, 69,
229, 231, 235, 247, 428, 439,
U.S. Patent and Trademark Office, Vorwerk & Co., 412 73, 75, 235, 288
445, 446
63, 273, 278, 287 VPI Pet Insurance, 262 Wikipedia, 234
YUM! Brands, 211
U.S. Postal Service, 380, 387 Williams-Sonoma, 7
U.S. Pro Challenge, 290 W Wired, 290 Z
U.S. Supreme Court, 61, 213 Wolfgang Puck, 392
United Way, 53 Wakefield Associates for Accertify Woodman’s Food Markets, 157 Zagat’s 2011 New York City Food
University of Michigan, 59, 304 Inc., 412 World of Warcraft, 236 Lover’s Guide, 510
University of Southern Wakefield Research, 260 World’s Best Cat Litter, 503 Zappos, 232, 233, 365, 412
California, 213 Walgreens Co., 100, 176 World Trade Organization, 207, 220 Zara, 123, 379, 398
UPS Eco Responsible Packaging Wall Street Journal, The, 19, Wrangler, 57 Zumiez, 5
laboratory, 380 94, 108 Wrigley’s, 367 Zynga, 236

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