Page 564 - Foundations of Marketing

Organization Index I-7

I Kimberly-Clark, 64, 113, 207 Marriot Hotels, 117 National Advertising Review
KiOR, 30–31 Mars, 372 Board (NARB), 65
IAC, 460 Kirkland, 402 Marshalls, 403, 404 National Association of
Iams, 308 KLM, 216 Marvell Technology Convenience Stores, 400
IBM, 53, 69–70, 178, 207, 271, Klondike, 115 Group Ltd., 278 National Association of
294, 493 Klout, 250–251 Mary Kay, 413 Wholesaler-Distributors, 416
iBooks Author app, 315 Kmart, 367, 399, 401 MasterCard, 105, 281, 349 National Football League
Ideeli, 273 K’Nex, 176 McCann Erickson, 454 (NFL), 157
Idlewild, 174, 175 Kodak, 278 McCoy, 130 National Highway Safety Traffic
iExplore, 140 Kohl’s, 442 McDonald’s, 6, 9, 11, 69, 101, Administration, 7, 16–17
IGA (Independent Grocer’s Kool-Aid, 278 136, 196, 197, 219, 236, 244, National Highway Traffic Safety
Alliance), 276, 377 Korean Air, 216 273, 278, 288, 327, 379, Commission, 55
IKEA, 129, 398, 399, 402 Kraft Foods, 7, 267, 281, 320, 504 397, 415 National Quality Research Center,
Iman Cosmetics, 124 Kred, 251 McNeil Consumer Healthcare, 59, 304
Impress, 302 Krispy Kreme Doughnuts, 239 364, 373 National Technical Information
®
Indiana University, 71 Kroger Co., The, 100, 176, 399, McNeil Consumer Products, 279 Services, 94
Indiana University School of 401, 509–510 MEA, 216 Natura Cosmeticos, 412
Public and Environmental KwikSurveys, 97 Medco, 323 NatureSweet, 283
Affairs, 95 Media Jumpstation, 94 NCAA, 281
Inditex Group, 379 Megaupload, 247 NCH Marketing Services, Inc.,
Industrial Marketing, 95 L Meijer Inc., 400 500
Indy 500, 262 Land’s End, 410 Mercedes Benz, 9, 33, 273, 295 Neiman Marcus, 285, 398
Information Resources Inc. Lay’s, 414 Merck, 323 NESCAFÉ coffee, 279
(IRI), 467 Leap Athletic Shoe Inc., 508 Merrill Lynch, 443 Nestlé, 7, 17, 31, 115, 279
Instagram, 173, 231, 235, 252 LEGO Company, 86–87, 457, 477 Metacafe.com, 235 Netflix, 107, 132, 365
InstyMeds, 413 Lenovo, 294 Method, 14 New Balance, 124
Intage, 108 Levi Strauss & Company, 5, 20, Metro, 341 New Belgium Brewing (NBB)
Intel, 55 147, 204, 276, 285, 446 Michelin, 259 Company, 23–24, 232,
Intel Capital, 302 Lexus, 155 Microsoft, 55, 198, 279, 296, 289–290
Interactive Advertising Board, 247 Lifetime, 139 433–434 Newcastle Brown Ale, 436
International Anti-Counterfeiting Light Bulb Finder, 148 Microsoft Dynamics, 179–180 New Orleans Saints, 474
Coalition, 203 Limited, The, 402 MillerCoors, 68, 258 New York Consumer Protection
International Hotel Group, 238 Lions Gate, 460 Million Dollar Database, 188 Board, 64
International Olympic Committee Living Essentials, 283 Minute Rice, 278 New York Stock Exchange,
(IOC), 214 LivingSocial, 245, 500 Mrs. Fields’ Cookies, 271 77, 205
InterVu, 90 L.L.Bean, 9, 424–425 Mitsubishi, 279 Nickelodeon, 406
Ivory, 7, 27 LocalHarvest.org, 355 M&M’S , 372, 440 Nielsen Corporation, 107, 111
®
Lockheed Martin, 134 Mobile World Congress, 434 Nike, 4, 90, 217, 234, 235, 273,
J Logitech, 197 Modulo, 89 281, 305, 376, 392, 407,
L’Oréal Paris, 328, 454, 460, 463 Monster, 283, 492 468, 471
J. Crew, 285, 311, 459 Los Angeles Times, 81 Mont Blanc, 8, 119, 120, 152, 279 Nissan, 32, 95, 456
Jaguar, 466–467 Lotus, 180 Montgomery Ward, 410 NIVEA, 504
Jamba Juice, 171 Louis Vuitton, 151, 279, 296, 437 Mother Jones, 447 Nordstrom, 157, 261–262,
JanSport, 305 Lowe’s, 261, 403 Mothers Against Drunk Driving 399, 406
Jason Wu, 163 Lucky Brand, 147 (MADD), 259 North American Industry
JCPenney, 211, 276, 398, 399, 468 Lunchables, 281, 320 Motorola, 237, 277, 456 Classification System
Jersey Shore, 446 Lynx, 323 Motor Trend, 230–231 (NAICS) Association, 189
Jiffy Lube Intl. Inc, 415 Movies On Demand, 365 NPR, 236
John Deere, 193, 207, 463 M M-PESA money transfer
Johnson & Johnson, 231, 373 service, 207 O
John Wiley & Sons, 213 Macdonalds Consolidated, 417 MSC cruise ships, 396
Journal of Business Research, 167 Macworld, 252 MSL Group, 470 Oakley, 6
Journal of Consumer Macy’s, 157, 392, 397, 398, MSNBC, 236, 428 Occidental Petroleum, 221
Marketing, 164 399, 468 MTV, 17, 139, 235, 446 Office Depot, 311, 364, 403
Maggi soups, 279 Murray’s Cheese, 509–510 Off the Wall app, 243
K Magic Bullet, 411 MyMagic+ bands, 383 Ogilvy Public Relations
Magnum, 115–116 Myspace, 232, 450 Worldwide, 470
Kayak, 245 Maidenform, 112 Olay, 431
Keller Williams, 235 Major League Baseball, 281 N Olive Garden, 151
Kellogg’s, 9, 73, 279–280, 369, 372 Mall of America, 406 Olympic Games, 214
Kenya Airways, 216 Manta, 232 Nabisco, 368 1-800-FLOWERS, 311
Ketchum, 470 Marketing Research, 95 NASCAR, 281 One World, 216
KFC, 197–198, 214, 219, 244, Marketing Research Nathan’s Famous, 429 Onion, The, 439
379, 397 Association, 106 National Advertising Division Open Directory Project, 94
Kia, 309, 460, 462 Marquis Jet, 446 (NAD) of CBBB, 65 OpenTable, 237

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