Page 560 - Foundations of Marketing

Name Index I-3

Karabell, Zachary, 232n6, 233n13 Lee, Jason, 478n35 Mohammed, Arshad, 202n21 Palmatier, Robert W., 16n31
Karp, David, 233n17 Lee, Mark, 201na Mohammed, Rafi, 349nd Palmer, Brian, 293n1
Kass, Arielle, 39nc Leffler, Rebecca, 454n1 Molina, Brett, 247n78 Parasuraman, A., 311n27, 316
Kats, Rimma, 237n42 Lehmann, Donald R., 14n22 Monroe, Kent B., 8n9 Parasuraman, Dhruv Grewal,
Kaufelt, Rob, 509 Leonard, Devin, 24n34 Montaner, Teresa, 504n45 89n4
Keegan, Paul, 264na Lere, John C., 77n59 Montlake, Simon, 210nc Parenson, Melissa J., 302nb
Keen, Judy, 283nc Lethesser, Lance, 277n30 Moore, Booth, 82n66 Parker, John, 197n7
Keillor, Bruce, 219n71 Lev-Ram, Michael, 297n8 Morris, Cheryl, 245nd Parrish, Christopher, 252
Keller, Kevin, 131n14 Levy, Piet, 102n17, 228n2, 428n1, Motavalli, Jim, 380nc Passariello, Christina, 454n1
Kelly, Marjorie, 78n63 500n34 Mourdoukoutas, Panos, 297n7 Paul, Chris, 166
Kemp, David, 290n53 Lewin, Jeffrey E., 462n12 Mozur, Paul, 201na Paulraj, Antony, 362n7
Kendall, Brent, 213nd Li, Charlene, 234n21, 241n59, Mulki, Jay Prakash, 491n22 Pawlak, Justyna, 202n21
Kennedy, John F., 76 242, 242n63 Mullarkey, Guy W., 468n24 Paynter, Ben, 167n20
Kennedy, Karen Norman, 483n6 Lidsky, David, 265n4 Mulpuru, Sucharita, 412n19 Peck, Joann, 437n15
Kerin, Roger A., 465n17 Lippert, Marissa, 5na Munson, Brandon, 501nd Pender, Lee, 380n21
Kesmodel, David, 68n35 Logue, Ann C., 13nc Munthree, Shantini, 280n42 Penn, Sean, 477
Kharif, Olga, 159nd, 239n52, Lohr, Steve, 63n13 Murphy, Richard McGill, 132nc Pepe, Frank, 451
246n70, 247n75 Lopez, Tara Burnthorne, 495n26 Murrell, Jerry, 423 Perkowski, Jack, 211n51
Kim, Hyejin, 233n18 Lowensohn, Josh, 307n23 Musil, Steven, 237n45 Perman, Stacy, 82n66
Kim, Sun-Min, 144, 144n1 Lublin, Joann S., 72n46 Mycoskie, Blake, 81 Peter, J. Paul, 314n28
Kimar, V., 105n19 Lukovitz, Karlene, 290n53 Peterson, Robert M., 483n8
King, Rachael, 239n56 Luo, Xueming, 12n17, 78n63 N Peterson, Tim, 429n2
Kinnander, Ola, 129nb Luomala, Harri T., 198n10 Pham-Bui, Trang, 473nd
Kirsner, Scott, 188nd Lusch, Robert F., 15n28 Nagappan, Padma, 380nc Phillips, Bryce, 223
Klein, Jill Gabrielle, 76n57 Nair, Radhika P., 265n5 Pidaparthy, Umika, 239n51
Klinenberg, Eric, 68n30 M Narayan, Adi, 200n16 Pierce, Lisa McTigue, 283n45
Klonsky, Joanna, 209n47 Narayandas, Das, 179n10 Piercy, Nigel F., 484n10
Knight, Gary A., 197n5 Ma, Ryan, 210nc Naziri, Jessica, 223n74 Piësch, Anton, 198n9
Koch, Jim, 45 MacMillan, Douglas, 244n67 Needleman, Sarah E., 33n9, Pieters, Rik, 466n19
Koch, Wendy, 299na, 447nd Maddox, Kate, 35nb 144n1, 247n77 Plummer, Joseph T., 127n12
Koeppel, Dan, 299na Maignan, Isabelle, 69n36, 78n65 Neergaard, Lauran, 5na Pollard, Garland, 280n41
Kohli, Ajay K., 12n14, 14n18 Male, Bianca, 235n30 Neff, Jack, 294n4, 304n18, 439na Polsa, Pia, 484n11
Kohli, Chiranjeev S., 8n9, 277n30, Maline, Scott, 173n1 Nelson, Bryn, 92n8 Porter, Arthur L., 501n35
278n30 Malshe, Avinash, 482n2 Netemeyer, Richard G., 280n43 Porter, Eduardo, 167n23
Konrad, Alex, 73nc Mandelbaum, Robb, 45nd Newman, Andrew Adam, 166n13 Porter, Stephen S., 487n17
Kopytoff, Verne, 157nc Manolis, Chris, 491n23 Nooyi, Indra, 69, 69n37 Prasad, Michelle, 82n66
Korgaonkar, Pradeep, 15n24 Marks, Martin, 285nd Nudd, Tim, 384nd, 436n13, Pride, William M., 54n3
Korn, Peter, 330na Martin, Timothy W., 501nd 469n26 Pullig, Chris, 280n43
Kornik, Joseph, 495 Martina, Michael, 279n38 Putsis Jr, William P., 266n8
Kotler, Philip, 131n14 Maslow, Abraham, 154 O
Krauss, Clifford, 264na Mathew, George, 164 Q
Krishna, Ariadna, 152n3 Matta, Shashi, 284n49 O’Leary, Bay, 15n24
Krishnan, R., 89n4 Matteoli, Dana, 403n10 O’Donnell, Jayne, 273nb Quiano, Kathy, 211n59
Krohmer, Karley, 28n3 Maynard, Michael L., 202n23 Oberbeck, Steven, 134nd
Krupka, Zoran, 198n10 Mazvancheryl, Sanal K., 12n16 Odell, Patricia, 27n1, 497n31 R
Kumar, Ajith, 496n30 McAlister, Debbie, 67n28 Ofek, Elie, 306n22
Kundu, Sumit K., 215n67 McCracken, Harry, 239nc Ofir, Chezy, 15n30 Rafter, Michelle V., 237n43
Kusnetz, Nicholas, 258n1 McDermott, Matthew, 264na Ohls, Mikael, 129 Raice, Shayndi, 244n68, 494nc
McFarland, Richard G., 486n14 Ojala, Lauri, 385n25 Ralles, Mary, 195n1
L McLean, Bethany, 272n21 Okazaki, Shintaro, 464n13 Ramirez, Rosa, 166n19
McMilker, 471nc Olmstead, Larry, 196n2 Ramsey, Mike, 95na
Lado, Augustine A., 362n7 McTigue, Lisa, 284n48 Olsen, Patricia, 51n18 Randall, Maya Jackson, 411n17
LaForge, Raymond W., 490n19 McWilliams, Jeremiah, 270n16 Olson, Eric M., 31n6 Rangan, V. Kasturi, 179n10
Lancaster, Adelaide, 384nd Mellahi, Kamel, 78n61 Olson, Parmy, 199n13 Rantasila, Kerri, 385n25
Landauro, Inti, 199n13 Melnitzer, Julius, 64n15, 202n24 Osawa, Juro, 104nc Rao, Narendra, 267n12
Lane, Robert, 105n19 Miley, John, 342n6 Ovide, Shira, 237n44, 434n8, Ravid, S. Abraham, 473n30
Lanvin, 163 Milian, Mark, 237n41 465nb Raymond, Mary Anne, 495n26
Larkin, Catherine, 215n68 Miller, Claire Cain, 38n13, 239nc, Owens, Deborah, 219n71 Rector, Sylvia, 330na
LaSalle, Ryan, 153nb 465nb Ozretic-Dosen, Durdana, 198n10 Redman, Russell, 373n14
Lawrence, Robyn Griggs, 20nd Miller, Kathleen, 181nc Reibling, Ellen Thomas, 456n3
Layton, Johnny, 478 Miller, Norman, 24n34 P Reid, Michael, 209n48
Le Meunier-FitzHugh, Kenneth, Miniard, Paul W., 164 Reilly, Tom, 482n4
484n10 Misener, Jessica, 20nd Paczkowski, John, 398n5 Resnick, Rosalind, 510n48
Learmonth, Michael, 440n20 Mittal, Vikas, 93n9 Page, Larry, 75 Rettab, Belaid, 78n61
Lebesch, Jeff, 23–24, 289 Mizik, Natalie, 8n10 Palazzolo, Joe, 72n46 Rich, Anne K., 483n5

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