Page 563 - Foundations of Marketing

I-6 Organization Index

Consumer Product Safety Donnelley Marketing Information Fage, 373, 374 Good Morning America
Commission (CPSC), Services, 126 Fahrenheit 212, 298 (GMA), 473
62, 63 Doritos, 330 Fair Trade USA, 65 Goodyear, 259, 289
Consumer Reports, 146 Dove, 446 Falcon International Google, 31, 33, 55, 61, 63, 75, 94,
Container Store, 496 Dow, 183 Corporation, 450 99, 107, 156, 197, 201,
Cool Whip, 282 Downy, 27, 265 Febreze, 265, 304 228, 231, 233, 239, 246, 277,
Coors, 24, 198, 290 Drybar, 319 Federal Communications 294, 296, 445
CopperBridge Media, 159 Duluth Trading Company, 410 Commission (FCC), 63, 411 GoPro, 236
Corporate Service Corps, 53 Dun & Bradstreet, 188–189 Federal Trade Commission (FTC), GoToMeeting, 493
CosmoGirl, 478 Dunkin’ Donuts, 219, 392 62–63, 65, 76, 179, 246–247, Got What It Takes, 245
Costco, 176, 306, 342, 399, DuPont, 204 349, 411, 441 Grainger, 418
401, 402 Duracell, 27 FedEx, 39, 104, 221, 273, 305, Great Value brand, 273, 276
Council of Better Business Dynamatic Technologies, 265 318, 375, 387, 392, 393 GreenBook Research Industry, 89
Bureaus (CBBB), 65 Dyson, 33–34 Ferrari, 331 Green Fuel, 148
Council Tool, 176 FIFA World Cup and Special Green Giant, 276
Cracker Jack, 503 E Olympics, 470 Green Mountain Coffee
TM
Craftsman, 304 FILMTEC reverse osmosis Roasters, 7, 392
East Japan Railway Company, 104
Crate & Barrel, 410 filtration membranes, 183 Green Seal, 76
Eastman Kodak, 297
Crest, 243, 306, 464–465 Fisher-Price, 279 GreenTech Automotive, 300
Eataly, 396–397
Crooked Road, The, 407 Five Guys Burgers and Fries, 423 Grey New York, 469
eBay, 107, 197
CrowdCut, 245, 500 Fleishman-Hillard, 470 Groundswell, 242
EcoATM, 360–361
C+R Research, 100–101 Flickr, 208, 229, 235 Groupon, 66, 245, 500
Edelman, 72, 470
Cummins Inc., 206, 265 Florists’ Telegraph Delivery GTE, 211
Edmund’s, 19
Cutco Cutlery, 484 (FTD), 222 Guardian, The, 459
Edward Jones, 482
CVS, 112, 373, 440 Floyd General Store, 407 GUESS, 273, 407
eLabel, 148
Czech Airlines, 216 FocusVision, 90
Eli Lilly, 490
Foot Locker, 402
Elle, 447 H
D Elysian Brewing, 24 Forbes, 199, 510
Ford, 95, 193, 207, 232, 265, 269, H. J. Heinz, 68, 93, 284, 369
EMarketer, 432
Daewoo, 211 296, 308 Häagen-Dazs, 279
Entertainment & Media
Daimler, 298 Forest Stewardship Council, 76 Hallmark, 463, 502
Communication Institute, 124
Daisy, 12 Forrester Research, 241, 249, 412 Hampton Hotels, 415
EpicMix app, 444
Dale Carnegie Course, 193 Fortune 500, 74, 234, 235, 298 Hampton Inn, 8
Era, 266, 267
Dallas Cowboys, 275 Foundation for the School of Harley-Davidson, 274, 275,
Ermenegildo Zegna, 127
Dallas Cowboys Cheerleaders, 82 Business, 71 281, 383
ESOMAR (European Society
Daniel Starch, 468 Four Seasons Hotel, 38 Harvard Business School, 159
for Opinion and Marketing
Dasani, 297–298 Foursquare, 237 Hasbro, 121
Research), 111
Decca Recording Company, 271 Frank Pepe’s Pizzeria Healthy Choice, 281
ESPN, 446
Delectable Desires, 45 Napoletana, 451 Hearts on Fire, 272
Esquire, 447
Dell Computer, 147, 198, 276, Frito-Lay, 219, 330, 504 Herbalife, 412
Essence of Vali, 267
365, 375, 383, 392 FTI Consulting, 470 Herbert W. Davis and
Establish Inc., 381
Deloitte Consulting, 364, 375 Company, 381
Estée Lauder, 503
Delta, 57, 216 Hershey’s, 372
Estex, 176 G
Denny’s Inc., 415 Hewlett-Packard (HP), 15, 42,
Ethics Resource Center, 78
DesignCrowd.com, 99 Gain, 266, 267 182, 183, 204, 207, 300, 305,
E*Trade, 238, 469
Deutsche Börse, 206 Gallup, 96 372, 494
EuroRSCG Worldwide, 470
DHL, 387 Gap, 215, 402, 403, 407, 441, 446 HGTV, 139
Everquest, 236
Diamond Foods Inc., 112–113 Geely Group, 89 Hill + Knowlton Strategies, 470
evo, 223
Diji-Touch, 414 Geico, 276, 456 Hilton Hotels, 275
Evolution Fresh, 171
Dillard’s, 398 General Electric (GE), 35, H&M, 163
Excel, 176
Directory of Associations, 94 173–174, 211, 250, 266 Hoefler & Frere-Jones, 174, 175
Exel Logistics, 387
DirectTV, 296 General Mills, 231 Holiday Inn Express, 38
Expedia, 245
Discover, 460 General Motors, 9, 17, 32, 73, 80, Hollister, 273
Experience Bar, 503
Discovery Channel, 139 95, 196, 207, 279, 281, 288, Home Depot Inc, The, 6, 39, 71,
Export.gov, 94, 197
Dish Network, 460 309, 441 76, 176, 261, 264, 397, 403,
Extreme Makeover Home Edition,
Disney Institute, 180–181 Gerber, 198 405, 407, 417
446
Disney World, 3–4, 161, 383 Gillette, 293, 332 Home Shopping Network, 411
ExxonMobil, 80, 261, 278
Distribution Unlimited Inc., 385 Girl Scouts, 73 Honda, 193, 269–270, 383, 460
Dockers, 116–117 F Glamour, 462 Honeywell, 265
Dr Pepper, 273, 278 GlaxoSmithKline, 69 Hoover’s Online, 94
Dodge, 277 Facebook, 18, 19, 100, 115, 157, Glyde, 260 Houghton Mifflin Company, 310
Dollar Shave Club, 332 159, 173, 201, 208, 229, GMC, 269 Huggies, 166
Dominican Republic Tourism 231–233, 236, 242–246, 247, Goldman Sachs, 73 Hulu, 235
Board, 37 250, 252, 294, 394, 407, 429, Gold’s Gym, 319 Hunch, 14
Domino’s Pizza, 131, 236 459, 500, 504 GoodGuide, 148 Hyundai, 211, 450
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